Consumer & Market Insights

Our Consumer and Market module significantly speeds up the time to collect and report data versus traditional methods. The module allows you to easily create market research & mystery shopping surveys as well as retail and stock audit tools. The module allows you to view data as it is captured and instantly create customized reports all in real-time! This means less time data crunching and more time focused on business results.

The module has built in controls for validation, skips logic, branching, filtering, quotas, and searching and supports all the major question and answer types.

• Face-to-Face Interviewing
• Mystery Shopping
• Price and Stock Audits
• Benefits

Face-to-Face Interviewing

Easily deploy configurable, paperless surveys for in-store, face-to-face interviewing using handheld devices. With this tool you will increase participation rates, eliminate paper and get access to better market data faster.

Mystery Shopping

Arming your mystery shoppers with handheld devices, allows them to more thoroughly track their experience with the store. Use our mystery shopping tools for Competitive Shops, Customer Service Evaluation, Discrimination Testing, Integrity Evaluations and plenty more.

Price and Stock Audits

Analyze a specific product by downloading and answering questions on products under audit. Its easy to use and intuitive interface guides the user seamlessly through the process of choosing and answering questions about an item. Items can be viewed in categories and ranges can be selected.

The Price and Stock Audits tool has a wide range of applications from retail auditing and stock taking to general audits and compliance. The data recorded could include stock counts and item condition, pricing, location information or a compliance score.