The GBmobile Market Research solution arms your data collectors with electronic devices at the point-of interaction. With built-in features to allow for custom survey deployment, automated question flow and real-time reporting, the solution ensures you get better data, faster.
The solution consists of three modules:
Face-to-Face Interviewing
Easily deploy configurable, paperless surveys for in-store, face-to-face interviewing using handheld devices.
Mystery Shopping
You can quickly arm your mystery shoppers with handheld devices, allowing them to more thoroughly track their in store experience. Use our mystery shopping tools for competitive shops, customer service evaluation, discrimination testing, integrity evaluations and more.
Price and Stock Audits
Analyze a specific product by downloading and answering questions on products under audit. An easy to use and intuitive interface guides the user seamlessly through the process of choosing and answering questions about an item. Items can be viewed in categories and ranges can be selected.
The Price and Stock Audits tool has a wide range of applications from retail auditing and stock taking to general audits and compliance. The data recorded could include stock counts and item condition, pricing, location information or a compliance score.
Each application can be easily integrated into your existing analytics and reporting system or deployed as a stand-alone application.
- Electronic completion of paperless surveys
- Built in validations (skip, branching, filtering, quotas etc)
- Rapid deployment of custom market research surveys
- Easy-to-use intuitive screens
- Real-time reporting
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